Avatar, the first movie in history to generate more than $2 billion worldwide in gross sales, was also famous for creating an utopia so enchanting that many audience fell into depression once they returned to the real world after watching the film. What if we were to tell you that avatars do exist in the real world? And that a company has found a way to integrate avatars to our world in order to provide a more substantial impact than merely teasing our minds with the magic dust of science fiction.
Avatar: the 2009 James Cameron movie |
The company, ProtonMedia, has developed a software called Protosphere in which life science organizations can use avatars in a virtual conference space to conduct various meetings and group collaboration around the world. Each user is represented by an avatar, connected to a SharePoint profile, blog and wiki. Protosphere allows simultaneous meetings to occur across time zones, thus expediting the most time-consuming process in the drug development phase in which work is passed around between work sites that may be several time zones apart.
ProtoSphere: Engaging global communication and collaboration via avatars |
This virtual work place has many applications that extend beyond overcoming the challenges of simultaneous global communication. According to ProtonMedia, Protosphere is also used across the product life cycle wherever knowledge transfer, collaboration and learning are critical to successful outcomes. Therefore, the use ranges from collaborative research and development, virtual clinical trials, sales training and enablement and project teaming.
Protosphere touches upon a core discussion in today’s IT community: is IT really changing our world? Or is it merely creating new means that provide a more efficient space to convene knowledge via platforms? In the case of Protosphere, it provides an example which bridges the two sides of this argument. Even though Protosphere changed the way that conference meetings are normally conducted through the use of virtual reality technology, the software is nothing more than a new tool that collects knowledge more efficiently to help companies achieve higher productivity. With Photosphere, companies can reduce substantial costs associated with employee travels and can transfer savings into R&D projects, etc. However, ProtonMedia’s use of avatars in the software design raised an interesting point- that human interaction is necessary to enhance engagement level in a virtual setting and acts as an irreplaceable component of virtual reality.
So, it’s like avatar but not J