Sunday, May 20, 2012

Holograms: the music industry Holy Grail?


On May 10, 2012, BBC broadcasted in their website an article where Brian May, Queen’s guitarist, revealed that Freddie Mercury, who is dead for 21 years, would make an “appearance” during the show “We Will Rock You”, at London’s Dominion Theatre.

This performance would celebrate the 10th anniversary of the Queen’s musical “We Will Rock You”, that is on scene since May 14, 2002, in West End, London. According to Brian, they pretend to give their fans a “live performance” using holographic techniques, and some sort of optical illusions. Among other things, he stated that the “2Pac show” in Coachella music festival wasn’t a pioneer project in terms of holographic entertainment, because the musical’s production team was working for quite a while on the performance of the charismatic singer and entertainer and the idea of having Freddie on stage was a really old one. He also mentioned that the “2Pac show” was kind of an unfortunate event for them, since they were working for so long on Freddie’s unprecedented appearance. Nevertheless, he was confident about the output and even mentioned "People will come out saying, 'did we actually see Freddie?’".


Freddie Mercury, singer, songwriter and entertainer


Brian May also announced that the Hollywood star Robert de Niro would make a special appearance, since he is one of the show’s producers, and he is also associated with this unique show.


Ben Elton, Robert de Niro, Brian May and Roger Taylor


As you all probably know, Brian May is the Queen’s famous guitarist who, in the early 70s, started the band with Roger Taylor, the band’s drummer, and Freddie Mercury, the lead singer and "one of rock's greatest all-time entertainers", according to Allmusic.

We believe that this unprecedented performance opens a completely new chapter in the music industry and raises some questionable issues? Is this the holy grail of music, the juice that leads to immortality? Will the expression post-mortem make any sense in the future? What kind of opportunities does it creates for music producers?

Wouldn’t you buy a ticket for a concert where Ray Charles is in the piano, Bob Marley is in the guitar, Elvis Presley is singing and Michael Jackson is dancing?

1 comment:

  1. Very interesting indeed. I wonder, with all the competition with live and real people, will this technique post even more competition for performers?
    I am sure that fans of past rock stars and performers would love to be able to watch a show with their passed away stars!!

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